The Warren Smith Ski Academy brings together some of the sports top professionals to create a unique coaching team that guarantees ski technique solutions. The Warren Smith Ski Academy pro team are not only internationally qualified coaches and instructors but a group of elite professionals who have been hand picked and trained by Warren Smith to provide the classic Academy product of coaching that combines Ski Technique, Ski Biomechanics and Ski Physiology.
About the Academy
The Warren Smith Ski Academy pro team are not only internationally qualified coaches and instructors but a group of elite professionals who have been hand picked and trained by Warren Smith to provide the classic Academy product of coaching that combines Ski Technique, Ski Biomechanics and Ski Physiology.
Warren is one of Britain’s leading professional free skiers and an Internationally Qualified Performance Coach and Instructor. He has been a sponsored Volkl freeski athlete for over 10 years and has represents brands such as Scott Sport, Swiss Airlines and Dalbello.
He has spent many years teaching recreational skiers, developing ski instructors and coaching athletes all over Europe. He is one of the most innovative instructors working in the Alps today and has earned a name for himself for the constant research and development he carries out combining Ski Technique, Ski Biomechanics and Ski Physiology.
Here’s what former England Rugby Captain, Lawrence Dallaglio has to say about Warren’s coaching. “Warren’s coaching method is something I really responded to. It was tough but really effective, a bit like a boot camp, but an enjoyable one. I’ve had so much coaching throughout my rugby career that when I met Warren I quickly realised I had struck gold, his philosophy and teaching methods are different gravy”
He has written, directed and produced the best selling ski technique DVDs, Ski Academy – Lesson’s 1, 2, 3 + 4 which have sold over 35,000 copies globally to date. In 2007 he finished writing an international book titled ‘Go Ski’ for DK Books. DK are part of the Penguin Books Group and the book was published in several languages including French, German, Italian and Spanish to name but a few. The book has now had over 100,000 copies printed around the world and has given Warren an international reputation in the world of ski coaching.
His ski technique and coaching methods are viewed all over the world with his online technique live video clips at
Warren can be hired for private coaching at a daily fee of £699. Please be aware that he is usually booked up far in advance, therefore bookings may not always be possible. To book Warren for a ski coaching + guiding session please email firstname.lastname@example.org
Originally from Manchester, Rob’s first skiing experience was a damp grey afternoon at Rossendale dry ski slope which sparked a love and passion for skiing that is still ongoing.
Rob has been part of the Academy coaching team for 15 years. His drive for coaching comes from his upbringing in competitive sport. His passion combined with 17 years of professional skiing across the globe and a diploma in sports science, result in Rob being one of the strongest, most versatile and technical ski coaches in the business. Rob’s greatest strength is combining his skiing expertise with a vast knowledge of sports psychology and motivation techniques ensuring a positive route to success.
In the Winter Rob loves to ski Verbier’s endless freeride terrain and enjoys slipping his skins on to go ski touring. When the Winter leaves, he spends his time keeping fit on his mountain bike and road bike.
Jordan has been teaching in Verbier for the last 13 seasons and has rapidly established a reputation as one of its most gifted coaches. It is Jordan’s faultless technical knowledge and communication skills that ensure his clients quickly realise their goals and achieve beyond expectations.
He is deeply passionate about both technical piste skiing and freeriding, and this versatility has made him a valuable member of the Warren Smith Ski Academy team, coaching recreational skiers, instructors and athletes with great success. In his spare time Jordan can be found skiing steep lines though the trees or telemarking on down days.
Fi started skiing aged 3. With a background in ski racing she then went on to develop her skiing though becoming a ski instructor. She has years of coaching experience in a multitude of sports including skiing, hockey, gymnastics and tennis. Through this she has developed a vast toolbox of different teaching skills that she implements on a daily basis up the mountain teaching skiing. After 7 years she has now found her calling in Freeride skiing and when not teaching she is competing in Freeride competitions.
On Fi’s days off you will find her hiking to find secret powder stashes and skiing steep couloirs.
With her endless passion for skiing and coaching Fi gets the best out of her clients. This is why 9 years ago she joined the Academy team as the first ever female coach and we’re very glad she did!
Jamie has been teaching in and around the Verbier 4 vallees area for 12 years and knows the area like the back of his hand. One of if not the most fluid skiers you will ever see, he makes skiing look effortless. He has extensive teaching experience and knows how to get the best out of his clients whoever they may be.
Jamie loves a good cup of tea, although not quite as much as Jordan. He loves to ski bumps but is not as good as Andy, not as Norwegian as Stef and not nearly as enthusiastic as Rob (but who is!). Occasionally, he can be spotted shredding the mountain and the park on his telemark set up, faster and better than most would be able to do on skis!
Rob has joined us from the GB National Freestyle team and after a successful career competing around the world in Freestyle skiing he’s hung up his twin tips (mostly) to utilise his coaching skills and help others improve their skiing and have fun along the way!
He re-trained in Alpine skiing and with his natural flair, ability and understanding of skiing managed to not only excel on all technical levels but also complete his IASI L1 to L4 in the quickest time anyone has ever done including smashing the Eurotest with 1.3 seconds to spare!
Besides skiing Rob has a keen passion for photography and cinematography and if you’re lucky enough to get him as a coach you’ll very likely end up with some cool photos and perhaps even a little bit of drone footage if you’re super lucky!
Rob definitely has the best hair in the team which defies many laws of physics. No one should be able to have a helmet on for hrs and their hair to look perfect when they take it off – how does he do it?!?
We met Ruaridh when he was just 17 on our first Cervinia summer gap course. Through a series of fortunate events and cancelled courses he ended up starting his journey with the academy and has never looked back.
It’s been an emotional journey with many a crash but Ruaridh is now one of the team’s most experienced coaches with superbly rounded teaching abilities and un-paralleled skiing skills. He’s come a long long way from the 17 year old that started with us many years ago and is a great example of how skiing can shape and change someone’s life.
Claire embraced her love for the mountain’s and skiing at the age of 2 and hasn’t looked back since! The skiing, alpine beauty and the snow are what have always drawn her toward a life and career in ski teaching.
Having had a successful career in property in London, Claire decided to give it up to pursue her childhood dream and passion of a life and career in the mountains. Qualifying and working as a ski instructor has allowed her to do what she loves, work where she is happiest and meet some truly interesting and inspiring individuals.
Outside of skiing Claire is a very motivated Personal Trainer. During the summer months she can often be seen around Verbier out running and out biking most of the team!
For the past 6 years Claire has been based in Verbier and we’re very proud to have her on the Academy team.
Gareth joined the team 5 years ago after having been our first ever gap year student to complete 2 gap courses! He loved it so much that he just needed to do another (and had to miss the exam on the first due to injury :().
Since then he’s excelled in both his personal skiing and teaching.
He is a qualified school teacher and brings this wealth of teaching skills into his ski teaching meaning anyone he teaches get’s a great experience and not only will they improve they’ll also appreciate how skilful a teacher someone can be.
When not skiing Gareth can often be found in the bars playing keyboard and piano for one of the various bands he is part of. If you get a chance to hear him play after skiing you’ll be sure to have a good time and be amazed at his musical talents
Nick has been be teaching in Verbier for the last 6 seasons. A Yorkshire lad, he grew up skiing the French Alps. Focused, determined and armed with natural ability, he is driven to achieve the BASI system’s highest qualification. While he’s your dedicated drill taskmaster focused on discernible technique improvements, he is also a flexible, attentive and thoughtful guide.
Nick’s boundless enthusiasm, infectious energy and encouragement will inspire skiers at all levels to fresh achievements; honing fluid piste style and control, adventures in powder or 4 valley touring. Nick is as at-home ducking-and-diving the mean back streets of Verbier as he is on Tortin’s mogul fields, Bruson’s pine forests, local rugby pitches or the summer wakes on Lake Geneva. Nick has represented Verbier in the annual Boss de Bosses mogul competition for the last three years and loves to ski bumps with anyone that will join him.
Nick never starts a day without a vision, for lunch.
Georgia is originally from Yorkshire and is one of the younger members of the team, but has already managed to complete 7 winters as a ski instructor in both Austria and Switzerland! Despite her small size, she is a strong skier who is extremely motivated to continue to develop her own skiing and ski teaching in pursuit of her BASI L4 qualifications.
She brings a huge amount of fun to her lessons and spending time with her will guarantee plenty of laughs and a unique approach to improving your skiing. Equally at ease teaching kids lessons, right through to technical sessions with strong adult skiers, developing and loving your skiing are her main focus. For these reasons, she is already making her mark in our ski school as a versatile and hard-working instructor.
Outside of ski instructing, she has worked in a number of UK outdoor centers as a raft guide and recently managed a successful restaurant, bar and event center in North Wales. She also has strong practical skills and lots of other secret skills! just ask her and she will explain more!
Skiing has always been a big passion of Lewis’. He started at the age of three and has never looked back. He has taught all across the world, in Canada, Japan, Australia and of course Switzerland. He also has qualified in both the Canadian system and achieved the BASI level 4. He has a degree in Sports Science and Biomechanics, which means his understanding of how the body moves on skis isn’t too bad. On his days off he can often be found playing in the bumps and enjoying a burger on the mountain!
Meet Meg! Originating from the North East of Scotland, she started her Snowsports career after completing her Nursing degree. She has maintained her British nursing registration alongside developing a snowsport career. Hopefully she won’t need to use her nursing skills when out coaching but it’s not a bad skillset to have in the bag just in case!
Meg did her first ski season in Japan where she found her love for powder snow, teaching skiing and circus performing. From there she never looked back, has continued progressing through her ski instructor qualifications, gaining valuable teaching experience and developing herself as a skier along the way too!
Meg is hugely passionate about skiing and loves teaching people so they can enjoy the mountain and the sport as much as she does. On a personal level, she likes to be pushed outside her comfort zone and is always up for a challenge – a mindset she tries to encourage and in-still in those she teaches.
Whilst at university, Meg was part of the Army Officer Training Corps, competed at the army reserve ski championships and has army qualifications in ski mountaineering and avalanche safety.
Outside of skiing, Meg enjoys climbing, surfing and mountain biking.
Anthony arrived in Verbier in 2013 after finishing his Geography degree at Newcastle University. Having always been a keen sportsman, fitness fanatic and show off it didn’t take long for Anthony to become totally obsessed with all things skiing.
After his passion for skiing was sparked Anthony decided he wanted to help people improve their skiing, become a coach and put his knowledge, passion and energy to good use here in Verbier. Diving headfirst into the instructor pathway he quickly achieved the BASI Level 4 qualification.
Anthony particularly loves the extreme side of skiing! Ripping all conditions, skiing fast and going big are his tenants, and he’ll help you to get there. His style is aggressive and powerful, a style that usually proves quite entertaining for clients who witness him crash.
Meet our Sponsors
We’re very grateful to everything our sponsors do to support us and have done in the past. Without them the Academy wouldn’t be as it is today. Please click below to get further info about each of our sponsors and get to know what they do and how they may be able to help you in the future.
Get to know our history
Academy concept came to life and was born in Verbier / Summer: Academy summer course / Winter: first Academy private lessons booked in Verbier
First ever Academy article in the Daily Mail newspaper and ski magazine / Academy talks at the London Ski Show / Verbier operated at almost full capacity with only Warren himself being on the coaching team /
First busy summer courses in Tignes / British Mogul Champion, Andy David became part of the coaching team / Verbier operated at full capacity with just two coaches / Academy sets up British Freeski Camps in Tignes with Warren and Pat Sharples heading up the coaching / Academy gets a sponsorship from Oakley
Academy grows a bigger presence at the London Ski Show / Warren starts writing articles for Daily Mail Ski Magazine / Jamie Willcocks joins the coaching team
Warren signs contract with Voelkl Skis as part of their International Freeski Team / Warren featured article in Mens Health magazine with a selection of Ski Tips / Verbier 5 day Academy courses structured for the first time / Swiss Airlines sponsor the Academy / Ski Academy – Lesson 1 DVD + VHS released with critical acclaim
Warren featured in Esquire magazine / Academy courses reviewed in multiple magazines / Ski Academy – Lesson 2 DVD + VHS released with critical acclaim / Academy winter program grows / Summer program grows / UK program at indoor snow domes in May and October runs at full capacity / Summer courses move to Saas-Fee from Tignes / First ever Academy GAP Ski Instructor course takes place in Verbier
Academy develops the British Freeski Camps in the UK / Phil Hopper and Rob Stanford join the Academy team / Courses develop to a full season, Nov to April in Verbier / Ski Academy – Lesson 3 DVD released
Ski Academy – Lesson 4 DVD released / Academy website developed and updated to meet consumer demand / Front cover image on Dark Summer magazine / Warren has a Voelkl poster made of a ski images for international release / Tom Goldney joins Academy team
Warren is asked to write a book for DK Books (Penguin) called Go Ski / Go Ski released in November / Multiple articles released in press
Academy feature in Conde Nast / Academy Verbier courses run at full capacity / Matthew Vaughn and Claudia Schiffer attend the Academy
Academy teach Lawrence Dallaglio to ski / Summer program runs at full capacity for the first time / Warren skis in Japan for the first time and sets plans for an Academy Power Ski Camp for 2009 / Academy Japan story featured in The Weekend edition of the FT / Academy cycles across Pyrenees to help raise money for breast cancer
Warren signs as technique editor for the Daily Mail Ski Magazine /Academy is listed in the FT as one of the time 5 ski teaching establishments / Academy listed in Vanity Fair’s 2009 Best List along side / Warren becomes a Patron for the charity Snow Camp / Jordan Revah joins Academy team
Academy launches first ever Ski Technique Lab lecture at KX Gym in South Kensington in front of an audience of journalists and off piste skiers / First summer Academy GAP Year course takes place on the Saas-Fee glacier / Academy registers as a Swiss SA listed company
Academy book, Go Ski, reaches global sales of 130,000+ copies / Go Ski gets licenced for sales in China
Initial talks and consultation with Channel 4 regarding potential TV show called ‘Alpine Games’ (later renamed as ‘The Jump) / Academy Supergroup course is introduced to cater for skiers specifically looking to be off piste the whole week in Verbier / Academy moves Autumn courses to Cervinia from Saas-Fee to gain an extra 400 meters of altitude and better snow conditions / Academy commences filming of ‘Freeski’ DVD education video
Academy films ‘Steeps’ on the glacier of Zermatt / Academy releases the ‘Freeski’ and ‘Steeps’ DVD’s to the UK market / Academy signs a contract with Channel 4 to become the ski coaching team to work with the cast of celebrities on ‘The Jump’ TV show /
Meet our Partners
We have numerous partners both in resort and in the wider world. All our partners offer special discounts, rates and offers to our clients which we’re always grateful for and hope you make the most of these offers. If you’d like to get to know them and find out some of the offers please click below.
The Academy Ethos
At the core of everything we do are the 5 P’s – performance, passion, professionalism, partnership and of course play. We think these 5 elements are essential to enjoying skiing and the mountains and growing as a skier.
To take things further we layer our ski DNA into everything we coach to get the most out of our team and our client’s. The combination of technique, biomechanics and equipment knowledge has been proven to guarantee success.
When combined well the culmination and experience you the client will receive is the highest level of coaching.